Mari Posa is dedicated to helping families preserve and share generational memories—both the brightest moments and the most challenging times. Through expert services, Mari Posa curates collections of physical and digital stories, memorabilia, and traced genealogy, ensuring these legacies are passed down and shared. Every detail of the project reflects a deep level of care. The wordmark in the logo is hand-lettered, and all illustrations are drawn by hand, then scanned and vectorized to create the patterns used throughout the campaign. Additionally, I incorporated my own genealogical research to design the print and digital family tree, scrapbook materials, and the integration of family photos across the branding. This project remains deeply personal, reflecting the care and dedication poured into every aspect of its creation.