This integrated 360-degree campaign aims to support survivors of domestic violence through the partnership with Break the Silence Against Domestic Violence. The campaign utilizes my own photography, illustrations, and real survivor stories to tell an impactful, authentic narrative. The campaign reaches across various media, including social media posts, in-store posters, take-home flyers that act as pledges, out-of-home ads, and a microsite I created in Figma. The focus is on ensuring that anyone can access help discreetly and safely, while also feeling the support of survivors around them. The #88788 line of jeans draws inspiration from the iconic Levi's 501, while also offering an alternative way to learn about the national domestic violence hotline number. This collection redefines denim as a symbol of strength and authenticity, empowering wearers to stand with survivors and embody resilience. The goal is to showcase how what we wear can not only help define us but also support a cause that fosters safety, healing, and solidarity.