WandAR

WandAR is an enchanting, interactive Augmented Reality storybook app that brings children’s favorite tales to life. By immersing users in a magical journey, WandAR sparks creativity and imagination while enhancing cognitive skills, making each reading experience both exciting and educational. With full customization, every adventure is uniquely tailored to the reader. The app features hand-illustrated, vectorized imagery designed to be engaging and kid-friendly. Thoughtful branding choices—such as carefully selected fonts and colors—create a cohesive, inviting experience. WandAR is designed to inspire a love of learning while remaining accessible and enjoyable for all users. 

  • Illustrator, Figma

  • UX/UI Design

  • Dannell MacIlwraith

  • American Advertising Awards Silver ADDY for Online/Interactive App (Mobile or Web-Based) | American Advertising Foundation of the Greater Lehigh Valley | 2025

Identity Design

UX/UI Design

Promo Video

Spark AR Filter

Development

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